Winona Ryder stuns in Pandora’s 2025 BE LOVE campaign

“Love, in all its forms, is about presence and authenticity,” Winona Ryder so aptly expresses. “Whether it’s romantic love, self-love, or the love we share with friends and family, it thrives when we show up fully and kindly.”

It’s sentiments like these that makes the actress the perfect face for Pandora’s 2025 BE LOVE campaign, which celebrates the transformative power of love in all its forms. BE LOVE is the latest chapter in Pandora’s story, and goes beyond just showcasing beautiful jewellery – it invites audiences to reflect on the various ways love impacts our lives.

To tell this story, Pandora called on a diverse cast of models, talent, and tastemakers – among them, Vittoria Ceretti, Mica Arganaraz, Karen Elson and He Cong – inviting each one to share their own personal memories of love in all its far-reaching capacities.

Ryder, known for her deep emotional range and authenticity on-screen, is a perfect fit for this celebration of love. “It’s really to listen,” she recalls of her own experiences. “To try and be as understanding as possible. Seeing things through a different perspective, that represents love to me. It’s just a profound way to experience love.” Her words emphasise the importance of connection and empathy – qualities that make love not just an emotional bond, but a transformative force in our lives.

While it can sometimes feel impossible to find the words to express such an all-embracing emotion, for Pandora, finely crafted jewellery just might do the trick. In BE LOVE, the brand showcases pieces intended as wearable expressions of love. From the BE LOVE heart charm (which can be engraved and customised with special dates, drawings, and initials) to the ESSENCE organically shaped heart ring, there’s something for to symbolise every object of affection here.

Of course, love isn’t always just romantic connections. Pandora recognises the importance of celebrating love in all its forms, which is why the brand has once again partnered with UNICEF, creating the UNICEF charm – a modern interpretation of feminine iconography. This charm serves as a visual celebration of the power of womanhood, aligned with Pandora’s ongoing efforts to empower young girls around the world. Through their partnership, Pandora and UNICEF work together to provide opportunities for education and growth, giving young girls the tools they need to build a better future and inspiring others to take action.

The BE LOVE campaign is about much more than jewellery – it’s a celebration of human connection. Through a series of intricate and meaningful designs, Pandora gives us a new language with which to express love, and the memories we cherish. Whether it’s through gifting a charm to symbolise a significant life moment, or wearing a piece that reflects personal growth, BE LOVE underscores love in its many forms. After all, love isn’t just an emotion– it’s a force that unites, transforms, and deepens the bonds we share with others. It’s a reminder that, no matter the occasion or relationship, love is always something worth celebrating.