Landing a career in media isn’t always straightforward. It requires an eye for detail, a deep curiosity about other people’s stories and the ability to adapt to an ever-changing landscape. Plus, the umbrella is wide, involving a diverse range of roles. From writers and editors to designers, photographers, fact-checkers and publishers, every person plays a crucial role.
There’s also the challenge of navigating freelance work versus an in-house role at a publication. While writing itself is important, determination, relationship-building and being able to distinguish the differences between print and digital are just as valuable.
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If there’s someone who knows the ins and outs of what it’s really like working in media, it’s Ilirjana Alushaj. With over 10 years of experience in writing, marketing, programming and partnerships, she has carved a unique niche for herself within the industry. Less than two years ago she decided to strike out on her own, launching The Pop Manifesto, a youth-focused publication centred on music, fashion and art. As someone who’s seen it all, Ilirjana has some sage advice for anyone interested in the world of editorial.
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Fashion Journal: Hi Ilirjana! How did you first get your start in media?
Ilirjana: I began by writing for myself – anything from daily diaries to personal thoughts. As I gained confidence in my words, I started creating and writing for zines, interviewing others, and learning new things along the way.
I found I really enjoyed connecting with people and exploring their unique perspectives and ideas. This led me to branch out and write for other bigger publications and brands, a challenge I truly enjoyed as it pushed me to think in a variety of voices.
What’s changed between then and now, and what’s stayed the same?
I think the biggest change is that everything has become content, making it difficult to sift through endless pages online to find the stories and ideas that resonate with you. There are countless features, yet somehow, too few that stand out.
However, I think people are inquisitive. We all still gravitate toward interviews and stories about unique, intriguing individuals and niche topics. If you’re a skilled writer with a focus on innovation or captivating ideas, there will always be an audience to read your work.
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What skills have served you well in the media industry?
Respecting people’s talent and time is crucial. Always remember that those you’re working with are helping bring your ideas to life, so be mindful and appreciative of their contributions. Another key point is that nothing is perfect, so do your best with the resources you have. Don’t expect Vogue-level results if you’re not Conde Nast.
On the other hand, what new skills have you had to acquire as your career has progressed?
I’ve learnt a great deal about what works on the web versus what works in print. I’ve also developed the ability to turn a vision into reality and, to be honest, I’ve gained a clearer understanding of my personal style.
What qualities are necessary for someone choosing editorial as a career?
Know what you want to do and what interests you in the industry, but remain flexible if you can’t align with that right away. Build your network and focus on developing the skills that make you stand out.
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Is formal study important in the media industry?
I did attend university and studied digital media but I believe my experience working with large media companies, talent and brands was equally important. All study is valuable because understanding the rules gives you the foundation to know what you can break.
However, in 2025, I’m not sold on the idea that a journalism or communications degree is essential to landing a job. Gaining real experience is far more important, even if it means creating your own path, like I did.
What are the different types of roles that exist in editorial?
There are so many! From my experience, key roles include editors, photographers, writers, social media managers, videographers, web designers, programmers and graphic designers. And, of course, you always need a few trusted friends who will honestly tell you if your ideas are solid.
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Is there one thing you wish people knew about working in editorial?
It can be fun but it’s not all fashion parties. There’s a lot of behind-the-scenes work involved – writing, editing, shooting and making sure everything is delivered on time. Most of the time, you’re sitting at your computer, deep in thought about edits and creative choices.
How would you recommend someone get their foot in the door?
As mentioned earlier, experience is key. Work for a media company, or alternatively, start your own. Launching your own publication isn’t as complex as it might seem. Not everyone lands their dream job right away, so why not create the opportunity you want?
Is there one thing you wish people knew about working in media?
Do it because you genuinely want to or love it. There are much easier ways to make money and be creative. If you’re passionate about what you do, you’ll find happiness in it. If going full-time isn’t an option, pursue it on the side. And most importantly, don’t give up!
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This article Ilirjana Alushaj on writing, editorial and launching her own publication appeared first on Fashion Journal.
2025-03-07 09:02:00
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