Australian Tissot Ambassador Lauren Jackson unveils the Luxury Swiss Watchmakers Melbourne concept store.

Tissot Opens Its First Melbourne Boutique, Elevating Luxury Watch Shopping to New Heights

In a landmark moment for watch enthusiasts and luxury shoppers alike, Tissot, an iconic name synonymous with Swiss craftsmanship, has unveiled its first boutique in Melbourne, nestled on the prestigious Collins Street. This new store joins an elite group of global cities, including London, Paris, New York, and Osaka, where Tissot has established its presence, reinforcing its commitment to luxury and innovation.

The opening of this concept store marks a significant milestone for Tissot, as it aims to create an immersive shopping experience that goes beyond mere retail. Visitors to the boutique can expect a captivating environment filled with multimedia displays that showcase the brand’s storied heritage and extensive range of exquisite timepieces. This interactive approach invites customers to explore Tissot’s offerings in a way that is engaging and informative, making the boutique a destination for both seasoned collectors and newcomers to the world of luxury watches.

The launch event was graced by notable figures, including Melbourne’s Lord Mayor Nicholas Reece, who celebrated the boutique as a testament to the city’s growing status as a hub for high-end retail. The occasion was further enhanced by the presence of Australian Tissot Ambassador Lauren Jackson, alongside a host of celebrities such as Weekend Today show host Clint Stanaway, Brooke Warne, Sharon Johal, and Olivia Molly Rogers. Each guest brought their unique flair to the event, with Victoria Latu, a respected Australian stylist, expressing her love for watches as an essential part of her everyday accessories. “Who doesn’t love watches?” she remarked, emphasising how a beautiful timepiece can elevate any outfit.

After the viewing of the new concept store, guests were whisked to the enchanting Maison Batard, where the celebration continued in fine style. An exclusive evening unfolded, with delicious canapés and bespoke cocktails, all while the captivating melodies of singing sensation Jacotene and the sophisticated beats of Melbourne DJ Andy Murphy elevated the atmosphere to new heights of luxury.

Tissot’s commitment to excellence is evident not only in the quality of its watches but also in the rich storytelling woven into each piece. With a legacy spanning over 170 years, Tissot has consistently pushed the boundaries of innovation while remaining true to its Swiss roots. The new Melbourne boutique is a celebration of this legacy, showcasing a diverse range of timepieces, from classic designs to cutting-edge technology, ensuring there is something for every taste and occasion.

By Melinda Sullivan

Please visit https://www.tissotwatches.com/en-en