Beare Park Redefines the Cool-Girl Uniform at AFW 2025

TO CELEBRATE Australian fashion, BAZAAR presents In the Workroom—a series that goes beyond the runway to uncover the stories, people and processes behind the collections.

Founded in 2021 by Creative Director Gabriella Pereira, Beare Park has quickly become one of Australia’s most compelling luxury womenswear labels. Known for its effortless, minimalist aesthetic, the brand centres timeless silhouettes, masterful tailoring and exceptional fabrics sourced from mills in France, Italy and Japan.

Now internationally stocked at destinations like Harrods and Bergdorf Goodman—and having recently been named the Australian Fashion Laureate Emerging Designer of the Year 2024—Beare Park returns to Australian Fashion Week with a collection that speaks to the woman who dresses with quiet confidence and unwavering intent.

“For me, it always starts with fabric,” Pereira tells Harper’s BAZAAR inside the workroom. “This season was about diversifying our textures and exploring the way a material drapes, how it informs new shapes. That’s where everything begins.”

The evolution of the collection was also influenced by a new creative partnership. “We knew early on we might be working with Chopard, and that incredible family-owned jewellery house helped set the tone,” she explains. “There’s a clear synergy between their legacy pieces and the kind of refined eveningwear we’re known for.”

Tailoring remains at the heart of Beare Park—pared back but powerful—but this season, the brand embraces more after-dark glamour. “We’re bringing back that backless moment,” Pereira teases, referencing last year’s crowd favourites. “There’s one gown I’m really excited about. A strapless, mid-length, off-the-body bridal look with a dramatic train. It’s ivory. It’s modern. And the fabric is sourced from an Australian supplier.”

Pereira, who recently travelled to Première Vision in Paris to source fabrics, says she values her global mill partnerships just as much as the speed and connection of local makers. “We’re lucky to have suppliers here who can cut something for us within 48 hours. That kind of responsiveness is invaluable.”

Among the key pieces? An oversized collarless blazer, a new “dad blazer” with a compact peaked collar, and a cardigan-style jacket that delivers effortless polish. There’s also a sculptural double-breasted wool coat, which she describes as “feeling like a crown jewel.”

And then there are the silk taffeta mini shorts. “They’re for the Met Gala—probably styled with stockings and one of our fitted blazers. But who knows, maybe I’ll wear them myself,” she says with a grin. “Having a bump has definitely changed how I work. I used to be the fit model, so now I design from a consumer mindset more than ever.”

The full runway show will feature Chopard jewellery, styled specifically to complement the garments. “It’s a beautiful partnership,” Pereira says. “I’m so excited to see it all come together.”

When the last model exits and the lights come up, she plans to mark the moment in true Beare Park style—understated but celebratory. “I’m thrilled our show is on Tuesday. It means we get the rest of the week to celebrate the industry. Fashion Week is this rare moment where everyone pauses and rallies around Australian fashion.”

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