14 brands like Venroy that nail the art of understated dressing

There’s a certain mood to brands like Venroy — sun-warmed linen, undone buttons, salt in your hair. The brand taps into a distinctly Australian kind of cool. One that feels effortless but considered, grounded in natural fibres and the kind of design that doesn’t date. It’s resortwear reimagined for real life: soft tailoring, neutral tones, and the kind of pieces you reach for again and again without thinking. A capsule wardrobe disguised as a lifestyle.

Since launching in Bondi back in 2011, Venroy has carved out a niche in minimalist dressing with a coastal attitude.  If that aesthetic speaks to you — if your ideal wardrobe lives in natural fibres and tones borrowed from the earth — you’re in good company. Below, we’ve rounded up the brands cut from the same cloth. Whether you’re curating your own personal uniform or just looking for a new linen set that isn’t Venroy, these labels deliver on style, substance and that hard-to-name ease.

1. St. Agni

Born in Byron Bay, St. Agni is the kind of brand that makes simplicity feel like a luxury. Think: deconstructed tailoring, buttery leather accessories, and a neutral palette that could slip into any suitcase and carry you to any destination. Designed with intention, their pieces are deeply wearable — modern uniform dressing, done right.

2. Deiji Studios

Originally launched as elevated loungewear, Deiji Studios has since evolved into a full ready-to-wear label — though the sleepwear roots still linger in all the right ways. Crisp linens, artful silhouettes and soft structure define the look. Perfect for the days when you want to feel dressed, but not dressed, if you know what we maen.

3. Matteau

Matteau’s beach-to-street aesthetic is clean, sculptural, and completely timeless. Founded by sisters Ilona Hamer and Peta Heinsen, the brand has expanded from swimwear into thoughtful ready-to-wear — all underpinned by a conscious design philosophy.

4. Assembly Label

Affordable luxury done the Australian way. Assembly Label keeps things simple — cotton shirts, linen pants, classic tanks — and that’s the point. The brand leans into timeless basics with just enough tailoring to elevate the everyday. No logos. No fuss. Just good, honest clothes.

5. Joslin

Known for its feminine silhouettes, soft ruffles and natural fabrics, Melbourne-based label Joslin brings a slightly softer edge to minimal dressing. Think countryside picnics and coastal escapes, all in biodegradable fibres.

6. Bassike

A long-time staple in the Australian minimalist scene, Bassike balances organic basics with directional cuts. Their cotton jersey tees and relaxed trousers are cult classics for a reason — but there’s also strong suiting and luxurious knitwear for when you want more structure.

7. Beare Park

Silks, crisp shirting, and perfectly draped tailoring form the basics of Beare Park’s luxurious offering. While they’re gone global with their designs, they still carry that ease you’d expect from a brand born in Sydney.

8. Bondi Born

More than just swimwear, Bondi Born is about refined resortwear that moves seamlessly from beach to bar. Their silhouettes are sleek, often sculptural, and built to flatter. Sustainability is front and centre, with a focus on local manufacturing and low-impact materials.

9. Posse

If it’s retro-tinged minimalism you’re after, Posse is worth a scroll. The label reimagines vintage-inspired shapes with a modern lens — cropped jackets, belted dresses, linen suiting — and is perfect for holiday dressing and beyond.

10. Faithfull The Brand

Faithfull the Brand channels European summer with an Aussie soul. Designed with conscious production practices and a deep love for travel, the pieces feel nostalgic in the best way — linen sundresses, backless tops, and breezy sets made for golden hours abroad (or just pretending you’re there).

11. Henne

Co-founded by Nadia Bartel, Henne leans into flattering shapes and elevated basics in a muted, versatile palette — the kind of staples that make getting dressed a pleasure. Sleek, refined, and quietly confident.

12. Zulu & Zephyr

Rooted in a love for the Australian coast, Zulu & Zephyr delivers elevated beachwear with an edge, blending soft knit textures, neutral hues, and organic shapes that feel designed for movement and ease.

13. Peony

Based in Queensland and built on eco-friendly fabrics — from recycled nylon to organic cotton — their collections are equal parts feminine and refined. Think soft florals, flattering cuts and pieces that feel like summer distilled.