Anne Hathaway On Moncler’s Fall 2025 Runway In Courchevel

“ALTITUDE AS AN attitude” is the tagline Moncler gave to its Fall 2025 show at the Courchevel Altiport on Saturday night. The airport that services one of Europe’s most chi chi ski resorts (which the French refer to as “the Saint Tropez of the Alps” more than one local told BAZAAR over the course of the weekend), it’s not only the highest in Europe, at 2008 metres above sea level, at 537 metres long it is also the one of the world’s shortest runways and it’s positioned on a slope, with a hair-raising 18.7 percent gradient. No surprise that only private jets, small planes and helicopters can use it.

On Saturday night it became Moncler’s runway with 350 people staring down its barrel from stadium seating erected at the top of the hill, with heated cushions underneath us and beige blankets on our laps. Like a sci-fi choir in designer Oodies, every last one of us (including the members of a 50-piece live orchestra) was wearing a voluminous, hooded white down cape that had been mandated by Moncler to A) keep us warm in the sub zero temperatures, and B) maintain the event’s all-white optics for the drone footage. The production, which included a spectacular laser show that emulated the Northern Lights, was masterminded by Moncler’s go-to show producer Villa Eugénie. 

The audience included a phalanx of celebrity friends of the brand such as Anne Hathaway, Jessica Chastain, Ashley Park, Brooklyn and Nicole Peltz Beckham, Adrien Brody, Vincent Cassell, Penn Badgley, former world No. 1 tennis star Maria Sharapova and American snowboarder and Moncler Grenoble global brand ambassador Shaun White and his fiancée, actor Nina Dobrev.

Founded in 1952 by René Ramillon and André Vincent in Monestier-de-Clermont, near Grenoble, as a maker of quilted sleeping bags for mountaineers — before the company segued into what would become its hero product, the quilted down jacket — Moncler was rescued from near bankruptcy by Italian entrepreneur Remo Ruffini in 2003. In the two decades since, Ruffini has built Moncler into a luxury powerhouse that bridges technical performance skiwear with fashion and accounted for 87 percent of Moncler Group’s 3.1 billion euros in sales in 2024 (the company also owns Stone Island), clocking up double digit growth in mainland China — a market where most other luxury brands are currently struggling.   

But the show delivered much more than apparently even Moncler bargained for. Earlier in the day guests had enjoyed a morning of skiing and skishoeing before having lunch up at Bagatelle, the Courchevel iteration of the international restaurant chain, which is located a gondola ride up from the main Courchevel village on the Sommet de la Loze. It was crisp, to be sure, but the sun was out and it was a glorious day.

A few hours later the heavens opened with a blinding snow blizzard, prompting Moncler to push the show start time back by an hour in the hope things might subside. They didn’t, so the show went on and up the runway incline in the driving snow trudged Moncler’s cast, who included the veterans Amber Valletta, Adriana Lima, Doutzen Kroes, and Eva Herzigová. They presented 140 looks, which ranged from cool workwear-look ski jumpsuits crafted from treated denim with an invisible waterproof membrane to new versions of the Moncler down jacket — some with matching quilted puffer skirts — and suits and twin sets in smart wool tweed and bouclé that appeared like regular daywear, but which are apparently all performance-focused with special technical treatments. There were chunky cable and Fair Isle knits, sweater dresses, lush faux fur teddy coats, streamlined ski suits in a graphic Harlequin print and a dazzling lineup of performance ski boots and bohemian après boots.  

After the show, plans to ferry guests to dinner at Le Cap Horn, Courchevel’s oldest mountain restaurant, were thwarted after many of the big black SUVs with Moncler livery that had been ferrying guests around town all weekend found themselves stuck on the icy roads, even after applying snow chains. The solution for a number of people — BAZAAR Australia included — was walking several kilometres through the snow to the restaurant, over a hillside adjacent to the airport. Far from putting a dampener on the evening, it made the entire experience that much more immersive.

As the Cap Horn dinner morphed into a raucous afterparty, we caught up with Hathaway briefly as she was heading out the door.

Harper’s BAZAAR Australia: Thoughts on the show? 

Anne Hathaway: I’ve never seen snow do that. It’s always such a thrill and honour to be invited to one of these experiences. There’s really nothing else like them. There’s so much art in it, Etienne [Russo, founder and creative director of Villa Eugénie] puts on the most unbelievable show that awakens all of your senses. And so it really becomes about the expression and the intersection of so many things, including beautiful brilliant design, which just makes me very happy. So I thought the show was obviously beautiful, obviously extraordinary, but I was also very moved by the poetry. 

HB: Were you one of the people who got stranded in your car afterwards and had to walk here? 

AH: I was! But it was only a seven-minute walk up the mountain and I was wearing Moncler, so I thought I would be OK [laughs]. 

HB: What do you think defines the Moncler brand?

AH: Well, we’ve known each other for a few years now, and one of my favourite things about Moncler is they really are a family. I’ve gotten to know so many people who work here, in a very meaningful way, in a very personal way. So when I think of Moncler, I think of authenticity. Also, they’ve been very generous and they let me keep some of the pieces that I’ve worn and I wear them all the time. So I just want to say, like, they work. They’re durable and they last. For me so much of what signifies luxury is time and the idea that you can invest your very, very hard-earned everything into something that’s going to show up for you. And I love that what Moncler make is such a high quality and it really does hold you and protect you from the world. 

HB: To wit — not sure if you noticed, but Moncler’s ski jackets have embedded technology in them [made by Swedish company RECCO] which is designed to help rescue professionals find avalanche victims or people who go off piste and get lost.

AH: What is it?

HB: It’s a little plastic bar attached to the sleeve of your ski jacket, which houses a reflector. If you get lost the signal gets picked up by rescuers.

AH: That’s what I mean!

HB: A Moncler rep told me that they’re even now putting them in summer clothing, because you can still get lost if you’re hiking in the mountains in the summer. 

AH: You asked me what I think about Moncler and I used the word authenticity. The other thing I want to say is, they’re dimensional thinkers and the execution of whatever that thought or that inspiration [the rescue technology], is really incredible. 

BAZAAR Australia travelled to Courchevel as a guest of Moncler.