Lando Norris Wins the Formula 1 Trophy In A Bespoke LV Trunk

IF THERE’S ONE thing Formula 1 does best (besides the champagne showers), it’s putting on a spectacle. And at the 2025 Formula 1® Louis Vuitton Australian Grand Prix, Melbourne witnessed just that — a race for the ages, a driver at the peak of his game, and a trophy that, fittingly, travelled in Vuitton.

Lando Norris, the British racing sensation, raced to a nailbiting victory at Albert Park, securing his first Australian Grand Prix win in what can only be described as a career-defining moment. As the crowd roared and champagne sprayed in every direction, the trophy wasn’t the only thing commanding attention. The custom-made Louis Vuitton trunk it arrived in was just as much a part of the moment, merging the technical precision of Formula 1 with the refined craftsmanship of one of fashion’s most storied houses.

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Inside, the trunk is lined with sleek black leather, a stark contrast to the golden trophy it cradles. Louis Vuitton has long been the guardian of the world’s most iconic sporting prizes — think the FIFA World Cup and the NBA Championship — and now, the Formula 1® Australian Grand Prix trophy joins that elite lineup.

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The parallels between Formula 1 and Louis Vuitton go beyond a shared love for victory. Both worlds are built on precision, innovation, and a relentless pursuit of excellence. Just as every millisecond counts on the racetrack, every stitch, every brass detail, and every design choice in Vuitton’s trophy trunks is meticulously crafted to perfection.

And let’s not forget the brand’s longstanding relationship with automotive culture. Louis Vuitton’s first automobile trunks were designed in 1897 by Georges Vuitton, the son of the Maison’s founder, foreseeing the evolution of luxury travel. That same pioneering spirit now extends to Formula 1, where the brand ensures that motorsport’s most prized symbols of success are housed in trunks as iconic as the victories they celebrate.

For Norris, this win cements his place among the sport’s elite, and for Louis Vuitton, it’s yet another milestone in their ongoing legacy of craftsmanship and competition. As the sport continues to captivate global audiences, one thing is certain: whether on the track or in the atelier, victory will always travel in Vuitton.

So, while Norris gets to hold onto the trophy (for now), it’s safe to say the real winner here is style itself. After all, when F1’s most prestigious prizes are carried in trunks this chic, the finish line has never looked better.