There’s something magnetic about a cult fashion brand. These labels aren’t about hype for the sake of it; they’re about strong design codes, thoughtful craftsmanship, and an unspoken cool factor.
From Parisian minimalism to Melbourne-born nostalgia, this new wave of must-know brands are rewriting the fashion agenda with sustainability, timeless silhouettes, and a rebellious spirit. Whether it’s that slouchy knit you’ve been seeing everywhere or an architectural dress designed to transcend trends, these names are shaping wardrobes and social media feeds.
With an eye on quality and a finger on the pulse, these are the cult fashion brands to add to your radar right now – before they hit the mainstream.
1. With Consideration
Where to shop: online and at pop-ups
About: Established in 2021, this Melbourne-based sustainable clothing brand collaborates with local artisans to create timeless, trans-seasonal garments. Focused on mindful production to address the environmental impact of the fashion industry, each piece is locally designed and produced using natural fibres, compostable packaging, and ethical production practices. The brand offers worldwide shipping, with domestic orders dispatched within 1–3 business days. They also provide made-to-order pieces, allowing for a more flexible and conscious approach to sizing.
2. Damson Madder
Where to shop: online
About: Founded in 2020 by Emma Hill in Camden, North London, Damson Madder champions sustainability (at least 50% of each garment is made from organic, recycled, or responsibly sourced materials) and gained its cult badge after its leopard cargo jeans went viral on TikTok last year. The brand does ship to Australia, with delivery times typically ranging from 7–14 business days, and sizing typically ranges from UK 6 to 18.
3. Mode Mischief
Where to shop: online and at pop ups
About: This Melbourne-based fashion label founded by Mia Zotos offers 90s-inspired wardrobe staples handcrafted locally using natural materials like linen, cotton, and wool. The brand emphasises sustainability and ethical practices, producing garments in small quantities to ensure quality and reduce waste. Worldwide shipping is available, and the brand’s sizing typically ranges from XS to XL.
4. Wynn Hamlyn
Where to shop: online and select stockists worldwide.
About: Founded in Auckland, New Zealand, Wynn Hamlyn blends structured tailoring with playful textures and intricate knitwear, creating a distinctive aesthetic that balances classic craftsmanship with contemporary edge. The brand is known for its signature coil dress and sculptural knitwear, both of which have gained international recognition. Sizing typically ranges from XS to XL, and worldwide shipping is available.
5. Belle The Label
Where to shop: online.
About: Belle The Label is an Australian slow-fashion brand known for its feminine, resort-inspired silhouettes crafted in soft, natural fabrics. Designed for effortless summer dressing, the brand embraces minimalism with an edge, offering a range of dresses, sets, and easy separates. Sizing generally ranges from AU 6 to 16, with worldwide shipping available.
6. Soeur Paris
Where to shop: online and at boutiques worldwide.
About: Created by two sisters in Paris, Soeur redefines French-girl chic with an understated, timeless aesthetic that merges masculine and feminine elements. The brand is celebrated for its high-quality fabrics, tailored silhouettes, and effortlessly cool wardrobe essentials. Australian shoppers can order online, with international shipping available, and sizing typically ranges from FR 34 to 42.
7. Entire Studios
Where to shop: online and select stockists worldwide like SSENSE.
About: Founded by Dylan Richards and Sebastian Hunt, Entire Studios has quickly become a favourite for its elevated streetwear, offering high-quality, minimalist outerwear and everyday essentials. The brand is known for its oversized puffers and relaxed, genderless silhouettes, designed with both function and style in mind. Sizing runs from XXS to XXL, and Australian shoppers can order directly online with international shipping available.
8. SUSAMUSA
Where to shop: online.
About: London-based label SUSAMUSA channels effortless 90s and early 2000s nostalgia with slinky silhouettes, sheer layers, and reworked vintage-inspired pieces. Loved by cool-girls and influencers alike, the brand offers made-to-order and limited-run collections to promote slow fashion. Shipping is available to Australia, with sizes typically ranging from XS to L.
Feature images: one, two, three.
2025-03-17 06:30:00
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