Like Scandinavia’s famous minimalist interiors, there’s something crisp and clean about Danish fashion brands, even when the wearer is in all black and has just dismounted a bike.
In this way, Danish fashion brands present a world of contradictions. At once simple, elegant and yet bulked out in layers; neutral and tonal or injected with clashing pastels, patterns and metallics; inspired by nature or made for the streets. Our wardrobes would be drab without them, which is why we’ve scoured the internet and collated recommendations from friends of RUSSH to bring you a list of our favourite Danish fashion brands, below.
1. Ganni
Known for: It’s B Corp Certified and looks good too.
Where to begin with Ganni? Founded by Ditte & Nicolaj Reffstrup, the brand comes inbuilt with that pastel palette we associate with the Danes. It strikes a middle ground between Scandi minimalism without purging itself of the joy of maximalist prints, cuts and layered styling. We love that Ganni makes clothes that are actually size inclusive, with its range extending to a 24. We appreciate its commitment to becoming a more sustainable brand, even if it recognises that fashion inherently isn’t.
2. Saks Potts
Known for: A reverence for 90s minimalism with sultry inflections. That Foxy Shearling Coat.
Dive into the offering at Saks Potts and it will soon be clear that Carolyn Bessette-Kennedy is its woman; all the striped cotton shirts, pajama pants and slinky singlets say that much. That being said, the brand is peppered with Danish inflections thanks to the deft touch of its Danish founders, Cathrine Saks and Barbara Potts.
3. OPÉRASPORT
Known for: Skin-baring cuts in sporty fabrications.
Fusing a French sensibility with the edgy, athletic spirit of Copenhagen, Stephanie Gundelach and Awa Malina Stelter dreamt up OpéraSPORT. Baby doll dress sit alongside 90s-style Capri Pants, at first look a contradiction, on closer inspection a reflection of the unique city OpéraSPORT was born in.
4. The Garment
Known for: Scandinavian minimalism in earthy tones.
The Garment collections don’t worship any decade in particular, like a love for vintage, they recognise the beauty within each era and you’ll see this translated through the streamlined offering of knits, silk dresses and tailoring. We particularly love The Garment’s signature Tanzania Dress, which is reminiscent of Jane Birkin’s iconic crochet gown secured with a black brooch.
5. Cecilie Bahnsen
Known for: Textured cloud-like dresses with voluminous sleeves and frothy skirts.
We hit peak Cecilie Bahnsen in 2018 when everyone from Courtney Tropp to Ariana Grande were seen wearing the ultra-feminine gowns from the eponymous designer. With a background working on opera costumes at The Royal Danish Theatre and freelance projects at Christian Dior, Bahnsen has reigned steadily over our hearts. There’s something joyful and strong about her silhouettes and how the are intended to be worn in our everyday settings, not just on special occasions. This sentiment of embellishing the ordinary was most recently exhibited in a collaboration between Cecilie Bahnsen and Asics on a sold out and beloved mary-jane-sneaker hybrid.
6. STINE GOYA
Known for: Playful patterns, pastel palettes.
Like Ganni, Stine Goya is another Danish fashion brand that delivers on the fun element. There’s something supremely cheerful about its checkerboard sweaters and utilitarian trousers. Especially when worn together. Loud and lurid but never busy, each piece is softened by wearable design.
7. ANDERSEN-ANDERSEN
Known for: Knits that last a lifetime.
No one does knitwear like Andersen-Andersen, even if you open the floor to brands across the globe. A family-owned enterprise that began back in 2009, Andersen-Andersen creates knitwear inspired by Danish maritime traditions. There’s boatneck sweaters and sailor-inspired cardigans, all created to be symmetrical so that each piece fits regardless of which way you wear it. The quality is second to none, crafted in Veneto, Italy using only natural fibres like wool and cotton.
8. Nicklas Skovgard
Known for: Theatrical gowns and refreshing luxury.
Nicklas Skovgaard is a designer to watch. Based in Copenhagen, he founded his eponymous label in 2020 and has presented his first collection at Copenhagen Fashion Week Spring 24. Looking at the drop waists and extravagant proportions of his garments bring on the same giddiness one has when inspecting the clothes of Australian emerging talent, Jordan Dalah. If this is what the future looks like, drop me in it already.
9. A. Roege Hove
Known for: Unusual knitwear that celebrates the female form.
Amalie Røge Hove’s brand is not your usual knitwear label. It’s skimpy and body-hugging, sheer in places and would make your mother blush. All signs of a good time. Deeply conceptual, although always wearable, the designer brings her experience as a knitwear designer for brands like Cecilie Bahnsen and Mark Tan, and makes something distinguishably her own. We’re big fans and think you should be too.
10. P.L.N
Known for: Heavy leathers and subculture inspired.
P.L.N is a relatively new Danish label on the scene. It was founded in 2021 and prides itself on its dark aesthetic which it believes to be a point of difference as far as Nordic fashion is concerned. There’s a focus on heavy materials that hand-fashioned into garments that all could wear, regardless of social identity.
11. Designers Remix
Known for: Remixing and upcycling deadstock fabrics and garments.
As the name suggests, Designers Remix is all about reimagining existing materials and textiles into pieces we will genuinely love and appreciate. The label has been around for over two decades, and is respected for its completely transparent supply chain and its commitment to offsetting its entire carbon output. A good place to visit if your work wardrobe is in need of a refresh.
12. KERNEMILK
Known for: Affordable and experimental clothes that will give your wardrobe an edge.
If you like Paloma Wool, if you’re a fan of Karla Laidlaw, then Kernemilk might be an appreciated discovery. The Copenhagen brand, founded by Marie Mark, is all about a playful approach to fashion, with sensual, one-of-a-kind designs that are heavily inspired by youth subculture.
13. Sophia Khaled
Known for: Felted knitwear that would appear in a Sofia Coppola film.
No two knitwear labels on this list are the same and Sophia Khaled offers up a visually intriguing entry to the category. Moody and melancholy, her hand-knitted pieces appear as if they’ve been constructed from the teddies and shrunken woolies from childhood.
14. SKALL STUDIO
Known for: Simple and elevated basics with a conscious heart.
For those who take an uncomplicated approach to dressing, preferring a uniform of easy cuts in unfussy tones, Skall Studio is the label for you. Most importantly, the Danish fashion brand has a proven track record in caring for the environment. It’s knits are made with Danish wool, forgoing materials like leather or fur, and offer free repairs for any of its garments – even if bought a decade ago.
15. ROTATE BIRGER CHRISTENSEN
Known for: Party dresses and sparkling occasionwear
Created to fill the gaps in your going out wardrobe, Rotate is a brand by Birger Christensen that’s helmed by Thora Valdimars and Jeanette Madsen that’s based in Copenhagen. As promised, the brand presents an array of celebration styles, from playful mini dresses and skirts to floral summer dresses that could be worn at Sunday brunch.
16. BAUM UND PFERDGARTEN
Known for: Bread and butter Danish fashion.
If you like Ganni, prepare to fall head over heels for Baum und Pferdgarten, it’s beloved Danish predecessor. Founded in Copenhagen in 1999 and steered by Rikke Baumgarten and Helle Hestehave, the Baum und Pferdgarten universe is packed with colour, harlequin prints, robust dresses and well-cut wardrobe staples.
17. aiayu
Known for: Transeasonal staples in elegant silhouettes
Meaning ‘soul’ in the Bolivian Indigenous language Aymara, this label was named by a local hand knitter and reflects the brand’s deep respect for craftsmanship and community. Founded by two female founders in Copenhagen, Aiayu partners with artisans across Bolivia, Nepal, India, and Europe to create timeless pieces using natural materials and ethical practices. Each garment tells a story of thoughtful design, cultural preservation, and a commitment to doing fashion differently.
18. WOODWOOD
Known for: high-quality, stylish streetwear and accessories.
The Copenhagen-based streetwear and accessories brand emerged in the 2000s as a T-shirt company, that has since become one of Scandinavia’s most regonisable fashion brands. With outposts in global cities like Berlin, London, Aarhus and Copenhagen, they’ve become one of streetwear’s most young, fun, irreverent labels.
19. BY MALENE BIRGER
Known for: sophistication, minimalism, Danish chic-ness.
Danish fashion designer Malene Birger started her label in 2003. Collections from the brand channel sophisticated Scandinavian minimalism, with a bohemian and feminine edge. Malene Birger is a great brand for those looking to find a chic and sleek alternative to Danish dressing than their frou frou contemporaries.
20. Astrid Andersen
Known for: streetwear and sportwear with a Scandi flair.
Danish-born designer Astrid Andersen trained at the Royal College of Art in London before launching her namesake label in 2010. Working with heavyweights in the space like Nike and Saga Furs, Andersen’s approach is to fuse the worlds of luxury and sport. But don’t let the term ‘sportswear’ box in your expectations of the brand, they weave together silks with neoprenes, mismatched prints, and collegiate influences to create some of the most unique and fashion-forward collections in the space.
21. Birrot
Known for: Korean-Danish fusion, technical fabrics, exacting silhouettes
Founded in Copenhagen in 2018, Birrot blends Korean design heritage with the distilled elegance of Scandinavian minimalism, offering a timeless and modular uniform rooted in quiet precision. Guided by founders Min Kim and Sey Hong, the brand emphasises sustainability through conscious sourcing, considered production practices, and garments built to last decades.
22. Caro Editions
Known for: Joy-infused clothing, signature detailing
Caro Editions creates thoughtful, joyful garments that celebrates real women and the beauty of everyday life. Founded and creatively led by Caroline Brasch in Copenhagen, the label blends quality craftsmanship with playful silhouettes and limited-edition up-cycled pieces. Rooted in a spirit of family and community, each collection is a love letter to the women who inspire Caro – free-spirited, stylish, and wholly themselves.
23. Won Hundred
Known for: Understated essentials, risk-tinged minimalism
Won Hundred was founded in 2004 by Nikolaj Neilsen, an industry veteran who left school at 16 to pursue a life in fashion on his own terms. Rooted in Denmark’s design tradition and shaped by art, music, and cinema, the label offers clean-lined basics with an edge – think refined denim, sharp tailoring, and casual pieces that balance functionality with quiet boldness. With an eye for detail and a spirit of defiance, Won Hundred reimagines everyday dressing through a distinctly personal lens.
Feature images: one, two.
2025-03-25 08:30:00
#Danish #fashion #brands #love #wear
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