CHANEL creates two parallel universes at Watches & Wonders 2025
At Watches & Wonders 2025, CHANEL proves that time is never just black and white. This year, the Maison invites us into two parallel universes – both bound by boldness, both refracted through colour. First, there’s the J12 BLEU – an icon reimagined in a hue that’s nearly black, nearly infinite. A matte blue ceramic forged through five years of devotion, precision and alchemy. Then comes the Blush Watch Capsule Collection – a vibrant homage to the world of CHANEL Beauty, where powdered pinks, lacquer reds and sculpted gold take the wrist as their new canvas.
One whispers in cool tones, the other bursts with pigment. Together, they mark a new era in CHANEL’s watchmaking language – where emotion, artistry, and the Maison’s signature codes are rendered through materials that speak like makeup, move like light, and last like memory.
J12 Bleu
It started with a whisper. A watch that redefined modern luxury – first in black, then in white. Now, 25 years since CHANEL’s J12 first carved out its place in horological history, the icon dreams in blue.
Unveiled at Watches & Wonders 2025, the J12 BLEU is a masterstroke in matte ceramic – a colour that feels almost unreal in its depth. Not navy, not cobalt. A blue that hovers just above black. Developed over five years, the exclusive hue was born from the CHANEL Watch Manufacture’s uncompromising pursuit of precision and poetry. It’s a new kind of precious.
“In 25 years, CHANEL has elevated ceramic to the level of a fine material,” says Arnaud Chastaingt, Director of the CHANEL Watch Creation Studio. “This blue was like an epiphany – rigorous, elegant, almost intangible.”
The new J12 BLEU family spans nine iterations, each casting light on a different facet of CHANEL’s savoir-faire. There’s the J12 BLEU 33mm and 38mm in full matte ceramic – sleek, sculptural, elemental. A version with bright blue sapphires circling the bezel like stardust. A tourbillon model that reveals the soul of the mechanism beneath. A Haute Horlogerie take in full sapphire crystal, as if the watch were carved from light itself.
Scratch-resistant, feather-light, and quietly radical, each piece in the J12 BLEU collection honours the Maison’s deep respect for materials and its commitment to reimagining the codes of femininity through timekeeping.
Blue is no longer just a colour – it’s a feeling. A future. A continuation of CHANEL’s legacy, refracted through a new lens.
Blush collection
Gabrielle Chanel believed beauty was freedom. Colour was power. In 2025, the CHANEL Watchmaking Creation Studio channels this very spirit with its new Blush Watch Capsule Collection – a kaleidoscopic tribute to the universe of CHANEL Beauty, where pigment meets precision, and time is dressed in colour.
This is not a subtle flush. It’s bold, deliberate. A playful splash of red, a powdered pink, the glossy sheen of black lacquer offsetting a single stroke of coral. With inspiration drawn from the house’s makeup icons – No.5, lacquered compacts, buttery lipsticks—the collection reimagines watchmaking as a form of living artistry. “Why not put makeup on time?” asks Arnaud Chastaingt, CHANEL’s Watch Creation Studio Director. “To make it more beautiful.”
The watches speak in the visual language of beauty counters and art studios alike. Think Pop Art. Think Dripping Art. Every timepiece is a canvas – dials daubed with Grand Feu enamel, brushed in miniature painting, splashed in decal and pad printing. Some shimmer with gemstone settings that recall powdered blush, while others are embossed like eyeshadow pans, sculpted in gold and framed in fine ceramic.
But this is more than aesthetic exercise. The Blush Watch Capsule radiates with CHANEL’s métiers d’art savoir-faire, each creation a wearable ode to texture, tone and transformation. It’s colour as emotion, frozen in time.
From the burst of crimson on a J12, to the delicate swirl of rose on a Première, these watches don’t just tell the time – they colour it.
It’s time for new releases at Ewa Michalak, and we’re showcasing some of the most divine bras you’ll ever see!
Being a redhead for most of my life means I am instantly attracted to all shades of green. So when I saw the stunning bottle green PL padded bra from Ewa’s new arrivals, it was a must-have.
A perfect dark and dreamy satin that pops perfectly with my black barocade underbust corset. Dark, magical and a the perfect addition to my collection that can easily style with my more gothic pieces, robes and corsets.
I’m wearing this PL padded style in a 100G, and the fit is 100% spot on! The comfort, the cup – every little detail fits so well and so comfortably. Now, as I’m wearing a corset, the fit might look odd in the middle of my bust, but that’s due to the underbust pushing my bust upwards.
When worn without a corset, each piece fits flush between the bust and holds me fully and perfectly. For the styling, I’ve paired this stunning dark bra with my new steel boned short borcade corset in the 426 style. Now, I usually wear the longline version of the 426, but this is a slightly shorter version. Still creates the great shape but hits a little higher on the hip. I wear this in my usual size of 34.
Red and black will forever win my heart, and the soft black lace on the PLM Red Bella is a heartbreaker. The perfect mixture of softness and bold styling.
Beautifully sculpted to encompass all your breast tissue while creating an amazing shape with the an almost art deco like pattern in lace.I’m wearing this style in the same size of 100g and the fit is rather iconic.A great deep neckline but still perfect support and the bold black edges make this really pop.
This bold red bra looks divine with my black underbust and paired with a simple black bat inspired Killstar satin robe. I can’t wait to pop this under a sheer or lace shirt or even peeking out of a floral dress. Ewa bras are always to good not to share with the world!
Now for something a little softer. The BML in an angelic baby blue shade.I usually would not gravitate to a style like this but with my blonde locks these soft and sweet styles really work on me now!
This bra so very soft and a joy to wear. I’m in a 100FF for this, so a cup smaller and I love the shape it creates. This will be great under white or light items and much more interesting than a boring old white or beige t-shirt bra!
Styling wise I went for a soft baby blue and white, themed look with my longline 426 underbust corset in white. I love how this pure white satin really pops and pairs perfectly with the blue. Pastel shades all around to really complement the bra and corset. This longline style is also worn in a size 34.
Which is your favourite piece from these outfits? I have one more style to shoot over the weekend, so be sure to check back and see my review of a wireless bra styled as outerwear!
Daylight savings starts this weekend (you’re welcome), which means we’ve officially reached the seasonal vibe-shift. Although we’re sad to say goodbye to summer, there’s something particularly romantic about these early autumn days.
It’s time to bust out the knitwear, cook low and slow, and set the scene for cosy evenings at home, tucked up on the couch with a good book. We’ve been passionately discussing the best home fragrances lately (Diptyque Baies is currently burning in the office) and thought these recommendations were too good to keep to ourselves.
Interested to hear how others navigate the world? Head to our Life section.
Below, the FJ girls share exactly what their homes smell like this season.
Paine’s Balsam Fir Incense logs
Picked by: Lara Daly, Fashion Journal’s Features Editor
Lighting one of these little logs and putting them under my mini cabin burner is the closest I’ll get to owning a home in the woods with a functioning fireplace. The logs are made from 100 per cent balsam fir (the Christmas tree) in Maine, USA, but the aroma is more cleansing than festive. You have to be patient to light the log properly, but once the smoke starts billowing out of the wee chimney, it makes our whole house smell like a fresh pine forest.
If I could shout about this oil all day, I would. I’ve had this scent on rotation for years and despite constant use, I can guarantee this small bottle will last you months. All you need to do is add a few drops (and, depending on the type of oil burner you have, some warm water as well) and light a tea light candle, and your entire house will be transformed into a beautiful little oasis. No matter the time of year or day, this citrus-y, woody scent is my favourite small luxury.
I bought this as a thank you gift for a friend a few years back and whoops, ended up keeping it for myself. It’s a light and bright fragrance that reminds me of drinking gin and tonics with lemon in the sunshine, and those warm spring days when you open all the windows because the weather has finally turned. I usually opt for more earthy, grounding fragrances but this one caught me by pleasant surprise.
Picked by: Lara Daly, Fashion Journal’s Features Editor
If you love green and woody scents, this is the ultimate candle. I can’t even begin to describe how good this is, like a sun-ripened fig tree in an ancient palace garden. Its notes of blue lotus, sandalwood and musk are an ode to Egyptian Queen Neferiti, and it comes in the most beautiful clay relic vessel, doubling as an art piece.
Picked by: Molly Griffin, Fashion Journal’s Advertising and Partnerships Manager
My go-to winter, it’s dark and cold outside but warm and light inside scent. This candle is sweet, way sweeter than I expect to like and way sweeter than the kind of perfume I normally drift towards with strong vanilla and caramel tones. Despite the sweetness there is something about lighting it when your house is clean and you have on matching PJ’s on a cold Sunday afternoon that feels so right and comforting.
I first trialled this as a mini in a gift set and promptly went out to buy myself a big bottle. Designed to be sprayed onto your pillow to tell your brain ‘it’s sleep time now’, this scent has always reminded me of that sliver of a moment after you’ve had a blissful massage and are sipping a herbal tea. It has the classic wind-down notes of lavender and chamomile, plus vetiver to promote a sense of calm.
Picked by: Lara Daly, Fashion Journal’s Features Editor
My sister brought these very chic, rose-scented papers back from Paris for me last year and I’ve just started using them. You tear off a strip from the little booklet, fold it into an accordion shape and place it lengthways on a heat-proof surface (e.g. a stainless steel bench). Then you light one end and gently blow until the paper starts burning slowly. I don’t normally like rose scents, but it’s this delicate, musky floral that combined with the burning paper, makes the house smell like a Parisian church.
This is the kind of candle you burn on a fresh, sunny morning while making breakfast or in the afternoon while reading on the couch in a patch of sunlight. It has a fresh, juicy fragrance, with strong notes of watermelon, cucumber and basil, and it burns nice and evenly. While it feels more fitting for the warmer weather, I like having it perched on my shelf as a reminder that, even in the depths of winter, sunny days are coming.
Picked by: Lara Daly, Fashion Journal’s Features Editor
This is my favourite candle to light on lazy weekend mornings. The scent is inspired by the famous German café where Bach hung out in the 1700s. It instantly creates a cosy atmosphere, with notes of buttery almond pastry, strong coffee and tobacco. A grown-up gourmand that’s not overly sweet.
Bougie home fragrances are lovely, but often I find our home smells nicest when someone has trimmed some rosemary from the back garden. There’s something calming in the scent, it feels earthy but still fresh and green. Plus there’s the fact I so closely associate rosemary with the idea of a loving, home-cooked meal. I reach for it for more than the aforementioned sprays when I want our place to smell its best.
Anytime I walk into an Aesop store, I feel calm, relaxed and restored – and I’m forever trying to cultivate that feeling in my own home. I also love having one really good version of different things; I’ve found my perfect oil blend and my favourite candle, and this is, by far, is my favourite incense. Anything with a hint of sandalwood immediately puts me at ease.
Picked by: Molly Griffin, Fashion Journal’s Advertising and Partnerships Manager
Lit as soon as the sun comes out after a cold winter, this candle screams spring time. It’s so fresh and savoury, and not overly girly in a house that is also populated by a man. The notes are ‘green leaves, earthy bark, milky sap and gig’ its the kind of scent that doesn’t scream at people when they walk in a room. It’s noticeable, without being overwhelming.
Here at Fashion Journal, we make no secret of our love of weddings. We’re suckers for a bit of romance and have a soft spot for weddings that do things differently, whether it’s a Las Vegas elopement, a tropical getaway or a Town Hall celebration.
Danny Sherry‘s proposal to his partner, Andi didn’t quite go as planned. It came six years into their relationship while the pair were holidaying in Ubud in Bali. Right as Danny was about to pull out the ring, the couple were hit by a bout of food poisoning. A few days later, Danny proposed while they were staying in Nusa Lembongan. “Back at the villa, he asked me to put on some music and dress up for a night out. As I went to get ice for the wine, I turned around to find Danny on one knee, secretly filming the moment on his iPhone,” Andi says.
Looking for more thought-provoking reads? Try our Life section.
Technically, the couple ended up having two weddings. They officially got married at a registry in Darling Harbour with their immediate family, so Danny’s grandmother could be there. A couple of months later, they held a second, large celebration with the theme, ‘Vegas rhinestone cowboy,” in the Northern Rivers at local restaurant, the Salty Mangrove.
After the merged ceremony and reception, where they had a traditional bridal party ‘walk-in’, speeches and first dance, everyone boarded buses, taking them to the Brunswick Heads Bowling Club, as the name suggests, for barefoot bowls. The couple’s friends stepped in as DJs and one of the groomsmen played on the guitar between sets. “Originally, the guest list was 160, so those who couldn’t attend the ceremony all joined us at the Brunswick Heads Bowling Club for an ol’ fashioned Hoedown.”
Fashion Journal: How did you meet Danny and how did the proposal happen?
Andi: We met on the Manly Corso the night before I was heading to New York for work. Danny lived in Manly and knew who I was through a mutual close friend. I was walking when I suddenly heard my name called… it was such a surreal moment. We were both nervous and ended up talking absolute shit. Danny had just gotten a Ralph Wiggum tattoo and I told him it was really bad. Fast forward and the hour I landed, Danny called me and set up a date.
For our six-year anniversary, we went to Bali for 12 days. Danny had planned to propose at a restaurant in Ubud but just before he could pull out the ring, I turned white – we were both hit with brutal food poisoning and had to make a quick exit. We then spent the next five days horrifically unwell in a remote villa, 45 minutes outside of Ubud.
Once we recovered, we decided to spend the rest of the trip in Nusa Lembongan and booked a beautiful villa. On our third day, after a mix of scooters, kayaking and a few too many margaritas, Danny insisted on buying a bottle of Pinot Noir, despite it being ridiculously expensive on the island. I protested, pointing out that we could get ten margaritas for the same price but he was determined. Back at the villa, he asked me to put on some music and dress up for a night out. As I went to get ice for the wine, I turned around to find Danny on one knee, secretly filming the moment on his iPhone.
Did you have a theme for your wedding?
The theme for the wedding was ‘Vegas rhinestone cowboy’, inspired by our 30th birthdays spent together in Vegas. Originally, we planned to get hitched at the Elvis White Chapel but instead we set out to recreate the atmosphere, outfits and energy of the Vegas Strip.
What venue did you choose for your wedding?
We officially got married in Sydney in July 2024 at a registry in Darling Harbour with just our immediate family, since Danny’s grandmother couldn’t travel. Luckily, she was able to sign our marriage certificate with my mum, which made it extra special. From the start, we always planned to have a second celebration with our close friends and the family who couldn’t make it – hence Vegas rhinestone cowboy theme.
We chose The Salty Mangrove in New Brighton, our local restaurant and bar, since we’ve spent so many afternoons there in the garden or by the river. It was basically the ceremony and reception combined, with our big bridal party doing a traditional ‘walk-in’ followed by a first dance and speeches.
Was it a big or intimate wedding?
Our registry wedding was small and intimate, with a strict twenty person limit, just enough for close family. In contrast, our Vegas rhinestone cowboy wedding was capped at 85. We originally had 160 on the list so it was hard to cut it down but it felt like the perfect amount of guests in the end.
Where was your outfit from and what was the process of sourcing?
My outfit was custom-made by Melbourne designer, Dyspnea. I always knew I wanted to wear Dyspnea for the Vegas wedding. It was perfect for the theme and covered in rhinestones with a ‘So Fresh, Greatest Tits’ named top and a fishtail skirt with a train. For the first wedding, I wore a very modern silk dress, so I knew for the second wedding I wanted something that truly embodied my personality.
Due to delivery issues, the outfit arrived just two days before the wedding, which was a bit stressful but it turned out absolutely perfect. My red cowboy hat came from the local vintage store called Strange Day, where I added a diamond strip around the rim from Spotlight. The platform red boots with pink love hearts were sourced from a vintage shop in the U.S.
What about Danny’s outfit?
Danny’s velvet star-button-up shirt was by Italian designer Phix and his pants were deadstock I.Am.Gia. We found the pants on Depop in a women’s size six, so we had to get creative to make them fit. Our good friends at Marsh Workwear added the black stripe down the side.. His white cowboy hat, featuring a black snake design, came from Billy Bones Club, sourced through local vintage dealer, Mr. Vintage, and his red leather snakeskin cowboy boots were also sourced from Strange Day.
In terms of beauty, tell us about the look you went for on the day.
Luckily, one of my darling bridesman, Samual Battenally, a well-known hairstylist, was able to whip up a blow-dry just an hour before we had to leave. We kept it simple with a clean, sleek bob. Unfortunately, the friend who was supposed to do my makeup fell very ill that morning, so I asked another bridesmaid to make do with whatever makeup I had lying around (since I don’t wear makeup, the options were pretty minimal). I wore just a light bronzer, mascara and some Blistex on my lips.
What did you do to celebrate after the ceremony?
After Salty Mangrove, the guests hopped on buses to the Brunswick Heads Bowling Club where we had barefoot bowls, hot chips and plenty of tacky Vegas-themed decorations. Our two good friends, Jamie Lowe and Steph Turner, played on the decks at separate times from 5pm to midnight. One of the groomsman, Tom Fisher, played beautiful acoustic blues in between sets. Originally, the guest list was 160, so those who couldn’t attend the ceremony all joined us at the Brunswick Heads Bowling Club for an ol’ fashioned Hoedown.
What kind of food and entertainment did you have on the day?
Salty Mangrove is known for its incredible Mediterranean menu, so we had Chef and owner Dave Moyle curate a stunning spread that included an extensive selection of grazing platters, skewers, and a mix of vegetarian and meat-based delights. For the music, we had Dingo Balearico, Salty’s resident DJ, spin records throughout the afternoon.
Tell us about the photography. How did you capture the event?
We were incredibly lucky to have Maleika and Corey Halpin from Calika Weddings photograph the bridal party beforehand, capture guests arriving and document our walk-in. After that, we handed out disposable cameras to all the guests and set up several VCR cameras to record the rest of the afternoon into the evening.
What was your favourite part about the celebrations?
I think the most beautiful part was having the first intimate wedding at the registry with our family, where we could truly be present and spend quality time without the pressure that many couples feel when doing the rounds and speaking with every guest. The Vegas rhinestone cowboy celebration was a chance to celebrate with all of our closest friends and family, enjoy the day and night and throw an unforgettable party. And a huge shoutout to Jaz, the event planner at Salty’s, who helped us plan the afternoon and ensured everything went smoothly from start to finish.
How To Mix And Match Jewelry Without Looking Overdone
Styling jewellery is all about finding that sweet spot between elegance and personal expression. With a few guiding principles and a bit of experimentation, you can confidently mix and match your favourite pieces for any occasion.
While the idea of mixing metals and layering pieces might seem a bit daunting at first, it’s easier than you think to create a cohesive look without appearing overdone.
Whether you’re building around statement gold earrings or trying to make multiple delicate necklaces work together, the key lies in balance and intentionality.
Below, we’ll explore practical ways to pull off the mixed jewellery look while keeping your style fresh, modern, and uniquely yours.
#1 – Start With a Focal Point
Every well-curated look needs an anchor—something that draws the eye and sets the tone. Start with one standout piece. This could be a chunky ring, a bold cuff, or a pair of striking earrings. Once you’ve chosen your hero piece, build the rest of your jewellery around it using subtler items that won’t compete for attention.
For example, if you’re wearing large gold hoops or statement studs, opt for minimal necklaces and bracelets to complement rather than clash. The idea is to let one item shine while the rest supports the overall look.
#2 – Mix Metals the Right Way
Gone are the days when mixing gold and silver was a fashion faux pas. In fact, combining metals can look incredibly stylish—if done with purpose. The secret is to ensure there’s some repetition or visual balance.
Here’s how to mix metals effectively:
Repeat each metal at least once in your look so it feels intentional.
Use a “bridge” piece that already includes multiple metals to tie everything together.
Keep the styles cohesive. For instance, minimalist silver bangles will pair better with sleek gold pieces than with chunky antique ones.
#3 – Layer With Intention
Layering necklaces, rings, or bracelets adds depth and personality to your outfit. But too much, too fast can tip the look into cluttered territory. Stick to the “rule of three” when layering—three necklaces of varying lengths, three rings per hand, or three bracelets per wrist is often a good place to start.
When layering:
Vary lengths and textures for interest.
Keep proportions in mind; don’t overload one area.
Stick within a theme—boho, minimalist, edgy, etc.—to keep things harmonious.
#4 – Match the Mood, Not the Set
It’s tempting to stick with matching jewellery sets, but the real charm lies in mixing different styles that still feel cohesive. Think of jewellery as you would your wardrobe. You don’t wear head-to-toe denim, so don’t feel compelled to match your necklace, earrings, bracelet, and ring perfectly.
Instead, consider the occasion and your outfit’s tone:
For casual looks, mix playful or colourful pieces with more refined ones.
For formal events, keep it sleek—perhaps a layered gold chain with a pair of elegant studs.
For work, balance structure with softness—like a sharp watch paired with delicate stacking rings.
#5 – Consider Your Outfit and Neckline
Your jewellery should enhance your outfit, not compete with it. Before choosing what to wear, look at your clothing’s colours, patterns, and neckline. A deep V-neck pairs beautifully with layered pendants, while a high neckline might benefit from bold earrings and no necklace at all.
Also, don’t overlook fabric. Chunky or textured clothing usually pairs better with simple jewellery, while sleeker materials can handle more intricate or layered styles.
#6 – Don’t Forget Your Personal Style
Ultimately, jewellery is an extension of you and your personal style. Don’t get so caught up in the rules that you forget to have fun with it. If something feels good and expresses your personality, it probably looks good too. Confidence is often the missing ingredient in a look that doesn’t quite land.
A well-balanced jewellery mix doesn’t shout—it speaks clearly and stylishly. With a few thoughtful combinations and a dash of creativity, you can master the art of mixing and matching without ever feeling overdone.
Why do I still want to be hit on, even though I’m in a relationship?
Laura Roscioli is a sex writer based in Melbourne. Her fortnightly column on Fashion Journal is here to make sex (and the conversations around it) more accessible and open-minded. She believes that the best learnings come from lived experience, and she’s here to share hers — and other people’s — with you. You can follow Laura on Instagram at @lauraroscioli.
Being hit on was a big part of my late teens and early twenties. Once it became a consistent part of my week, I began to crave it.
If I woke up in a bad mood (the person I liked wasn’t texting me back or I was hungover, probably) I’d put in my headphones, play a podcast, and take myself to an op shop. I’d dress myself for desire. I’d imagine how good I’d feel walking down the street and turning heads. Even just the thought of it gave me a high. It made me feel creative, inspired, powerful.
For more sex and relationship stories, try our Life section.
I got good at it. I met my first Melbourne situationship by walking into a restaurant in a Monica Bellucci-inspired outfit and asking for directions. He chased me down the street hours later, breathless, and asked me out. We dated for almost a year.
Even on the more fleeting occasions, I basked in a compliment from a stranger, a number scrawled on my coffee cup, the slow-burn flirtation with my boss at the cocktail bar I worked at.
“People always look at you, everywhere we go!” my friends would say over mid-afternoon drinks. There’d inevitably be a man offering to buy us rounds, or a staff member slipping us extra desserts on the house. Sometimes, we wouldn’t even see the bill.
Now, I’m not saying this to be arrogant. It wasn’t just the outfits. There’s something about being a young woman who is open to being looked at. Men can smell it. My friends and I knew how to curate ourselves for the male gaze, and we leaned into it.
There’s a system at play here. We’re raised with the belief that a woman’s highest currency is desirability. That to be wanted is to be winning. So when men desired us, we felt like we’d made it. We were the kind of girls society approved of, ones invited to VIP rooms and lock-ins and exclusive parties. Being seen made us feel valuable. It was satisfying. Addictive, even.
But my life’s different now. I’m 29, I’ve survived a breakup that hollowed me out. And I’m in love again – really in love. The kind of love that feels easy, grounding, and whole. And still… the other day, I found myself wondering: why doesn’t anyone hit on me anymore?
At first, it seemed strange. I’m the happiest I’ve ever been, and isn’t happiness supposed to be the most attractive trait? ‘You glow different when you’re happy’, or whatever the Pinterest boards say. But apparently not in a way that garners sexual attention from strangers.
I was most desired when I was insecure, lonely, cracked wide open. My early twenties were defined by a hunger for external validation, and maybe that’s why I drew so much in. That version of me accepted the bare minimum. I let men – fuckboys, softbois, tortured poets – breadcrumb the romance out of me. I confused desire with connection. I didn’t notice how often I was shrinking myself to feel chosen.
Now, I walk through the world with the confidence of someone loved unconditionally. I don’t fear love leaving if I say the wrong thing. I don’t edit myself to feel worthy of someone’s gaze. I don’t crave the head-turns in the same way. But I can’t say I don’t miss them.
The other night, at a fancy media event, I caught someone’s eye. He gave me that look – that electric, questioning look that says: ‘Who are you? Should we kiss?’
“Hi!” I said, as we stood shoulder-to-shoulder at the bar. “I’m Laura.”
We had a brief, awkward chat about how we were liking the event, and that was that. But I felt it. The flutter. That rush of recognition. It was subtle, but potent. And it reminded me: I’m not over being desired. Not completely. I wish I was, I don’t want to be tethered to a system that says a woman’s value peaks when she’s beautiful and being watched.
I don’t think about it every day but I can’t deny its power. Being desired still feels good. Useful, even. That tiny, throwaway interaction made my night. And that alone made me realise two things. One: it hadn’t happened in a long time, and two: it still has an effect on me. And that feels a little dangerous.
Ever since my breakup, I’ve felt more empowered than ever. I chose myself when I could have chosen comfort, and that choice reminded me that I’m still the most important person in my life. Falling in love again has felt different. I didn’t question my worth every five minutes. I wasn’t auditioning for love, or contorting myself into someone else’s fantasy. I just chose it, slowly and intentionally.
So I guess I assumed I’d graduated from needing external validation altogether. But I haven’t, not completely. And maybe… that’s okay.
Because letting go of something so deeply ingrained – this patriarchal idea that our worth lies in how beautiful we look and how much men want us, is hard. It’s not just cultural, it’s chemical. We’ve been conditioned to believe that our power begins and ends with being desired. That our reputations, our femininity, our success even, are all tied to how pretty we are and how many people want to fuck us.
So yes, I want to be over it. But I also want to be honest about how deep the programming runs and how long it might take to undo. Because in a world where a women’s worth is tied to being wanted, desire sometimes feels like the closest thing to protection.
Here are the best gold hoops worth investing in for your collection
Almost everyone’s earring journey begins with a pair of simple sleepers. Whether at the age of 3 months old, 7 years old or 22 years old, you most likely started with a pair. You couldn’t get a more classic pair of earrings- I’d argue that a pair of gold hoops reigns supreme, even over classic diamond studs. (And yes, I’m prepared to fight that on hill!)
Whether your personal preference leans towards small, medium, or large hoops, they’ll never go out of style or lose their value. The economy can vouch for that one. There’s something about the delicate, faint glint of gold that carries a high level of versatility. Even on days when you’re not in the mood to dress up, a simple pair of gold hoops can instantly elevate your look, for that effortlessly chic, timeless appeal. They frame the face in a way that highlights your natural beauty, subtly accentuating your features in a manner that few other earrings can replicate. In other words, gold hoops are the quintessential accessory when you’re aiming to feel a bit more polished without putting in too much effort.
And let’s not forget that even style icons like Paul Mescal and Jacob Elordi are seen rocking gold hoops. If we’re being honest, those little hoops deserve an Oscar nomination of their own for what they’re doing for the accessory world. Their simplicity, elegance, and universal appeal make them a favourite among celebrities and fashion lovers alike. We’re petitioning for Drew Starkey to transition from his signature silver hoop to a yellow gold iteration next…
So, if you’re ready to invest in a pair that will become a cherished staple in your jewellery collection, consider opting for hoops in plated, 14k, 18k, or even 24k gold. Not only will these hoops shine with a true brilliance, but they’ll also last a lifetime. Over time, they’ll develop a unique patina that adds even more character and charm. And with just a little care — like polishing them gently with a soft cloth — these hoops can become heirlooms, passed down through generations.
Below, we’ve rounded up some of our favourite gold hoop earrings that are worth the investment.
7 of the most popular toys, trinkets and bag charms
You’ve probably seen them dangling off belt loops, poking out of beaded bags, or sitting smugly on an It-girl’s bookshelf. These aren’t your average plush toys though – they’re the latest wave of character collectibles making their way from niche corners of the internet into the mainstream style lexicon.
From Sonny Angels and their fruity little hats to the mischievous grin of Labubu, these toys-turned-accessories have officially entered their cool-girl era. What started with blind box culture and childhood nostalgia has transformed into a full-blown aesthetic – one that’s playful, a little ironic, and completely adorable.
Whether you’re into the fuzzy kitsch of Monchhichi or the sweet naivety of a Jellycat, there’s a plush for every personality. And the best part? You don’t have to choose just one. And to welcome in the age of the emotional support keychain, we’ve rounded up 7 of the most popular toys, trinkets and bag charms you should know about.
They’re naked, they’re angelic, and somehow they’ve become the unofficial mascots of cool-girl keychains. Whether peeking out of a Ganni shoulder bag or chilling on a windowsill, these pint-sized cherubs with fruit hats are giving collectible culture a fresh, cheeky twist. Pull one from a blind box and suddenly you’ve got emotional attachment to a tiny tomato boy.
Your mum might remember them from the ‘80s, but Monchhichi is back – and way cuter clipped to a Prada nylon pouch. That fuzzy face and pacifier combo? Surprisingly high fashion. They’re the kind of kitsch that winks at you from your tote and says, “Don’t take life too seriously.”
If you crossed a gremlin with a woodland elf and gave it cult status in the fashion scene, you’d have Labubu. With its toothy grin and mischief energy, it’s the plush of choice for collectors who like their cute with a little chaos. Spotted on street style stars and dangling off designer belt loops – Labubu’s gone from niche to need it now.
She’s been serving bows and blank stares since 1974, and now Hello Kitty (plus the rest of her Sanrio crew) is living her best bag charm life. There’s something powerful about a grown adult confidently rocking a My Melody plushie on their Telfar. It’s maximalist, it’s nostalgic, and honestly? It just makes people smile.
The name says Crybaby, but these plush pals are the ones wiping our tears with their big-eyed cuteness. Think pastel fantasy meets chaotic mood swing – the perfect Gen Z emotional support keyring. Clip one on and consider it your tiny, soft-spoken therapist for the day.
Once the go-to cuddle companion for stylish babies, Jellycat has officially been adopted by the grown-up girlies. Their iconic Bashful Bunnies have hopped from nursery shelves to Loewe totes, and frankly, we’re obsessed. With butter-soft fur and a permanently curious expression, they’re giving quiet luxury in plushie form. It’s not just a keyring—it’s a comfort object with taste.
Tiny, glow-in-the-dark, and always loitering in odd positions – Smiski might just be your weirdest new friend. These shy little creatures hide in corners (literally), but on a keychain, they’re a pocket-sized reminder to embrace your inner oddball. Spotted peeking from mesh pouches and Miu Miu minis, Smiski is the subtle flex for those who know that strange is the new cute.
How to expand your fashion brand overseas, according to insiders at Viktoria and Woods and Sir
You don’t need to be an industry expert to know that ‘making it’ as a fashion designer is no easy feat. Whether you’re an independent creative or part of a wider brand umbrella, the challenges of a 2025 market, like shifting consumer sentiment, financial uncertainty and the rise of dupes, are seemingly inescapable.
For Australian brands, ‘making it’ can often be defined by successfully breaking into international markets. While we love supporting local creatives here at Fashion Journal (that should come as no surprise), the promise of overseas opportunities and a new audience can be a game-changer for emerging fashion talent.
For more fashion news, shoots, articles and features, head to our Fashion section.
What international buyers want
In theory, it’s simple: create an international site, spread the word and wait for the overseas orders to roll in. However, according to the Head of Marketing at Viktoria and Woods, Dianne Biviano, international demand usually isn’t a problem for Australian fashion brands.
[Australian designers produce high-quality garments and products. We’re very creative [and] we do things differently,” she says. “For example, [a Viktoria and Woods] wool cardigan uses high-quality Merino wool. It’s beautifully made and very well thought-out. Customers are looking for that, they’re quite discerning.”
But your product offering isn’t the only thing to consider. According to a recent consumer study, shipping and delivery speed also play an important part in buying decisions, alongside affordability (47 per cent said this was a priority), variety (37 per cent), quality (28 per cent), low shipping costs (27 per cent) and fast delivery (26 per cent).
To avoid one-hit-wonder shoppers, the study reveals factors like product satisfaction, on-time deliveries and a streamlined shopping experience were most important to customers when considering a second purchase.
A crash course in international shipping
Navigating international shipping can be one of the most difficult parts of brand expansion. Each country has its own unique customs requirements and logistics challenges, and finding reliable delivery partners for global shipping is vital. In terms of what’s right for your business, there are four key aspects to consider: price, speed, returns and customer experience.
Price
According to that same Statista survey, 50 per cent of people who shop online with an Australian retailer will abandon their cart if shipping is too expensive.
A brand at the forefront of international shipping strategies is the Sydney-based outfit, Sir. “[Australia Post] has been an open book, sharing information on performance and lead times on current lanes into international markets,” says Patrick Callanan, Sir’s Chief Operating Officer.
“They’ve said ‘Hey, listen, this country in particular over the last six months has jumped in delivery performance. We’re getting more volume and economies of scale, so we can offer this price and these delivery times.”
Patrick’s advice? Find a shipping partner who understands that delivery experience is an essential part of having a competitive advantage for online retailers.
Speed
Getting intentional about shipping and stock management also helps your business to get products into customers’ hands as quickly as possible. “It’s too overwhelming to bite off 100 countries,” says Patrick.
For Sir, he worked with Australia Post on identifying cost-effective products and effective integrations to increase the speed of delivery.
“We’re looking at the possibility of being able to ship from the store internationally with Australia Post. We can tap into the stores to make the stock work faster and turn it into cash more quickly, which is really important,” he says.
To appeal to your price-orientated customers, you can offer options at checkout for cost-effective standard delivery, or slightly more expensive express delivery.
Returns
Deciding how to handle returns is particularly important for brands offering international orders. “[Your] returns policy is always in the top three highest selling points for the customer when shopping online, especially when buying for the first time,” says Robin Losson, the Group Head of eCommerce at Bond-Eye Australia Group.
“With many retailers and stockists, it’s hard to align our returns policy with theirs because they obviously have a local advantage and volumes… We approach our returns for international customers on a country-by-country basis. We estimate shipping, profitability and returns, calculating the costs associated with operating in the country and how feasible it is for us.”
Sir dedicates an entire website page to returns. It outlines in detail if and how returns and refunds can be accessed for particular product types, payment types, full-price and sale items, as well as the costs for using return postage labels. There are step-by-step guides for returning items by post and in-store, making the process easier for overseas customers to understand.
Customer experience
“We really want to exceed customer expectations and deliver on that Sir customer promise,” Patrick says. “We can’t have things go around the world and go missing. Australia Post knows our customers as well as we do and collaborates with us to create the customer experience they demand,” says Patrick.
His hot tip is to automate your delivery updates, which reduces customer service enquiries and takes the pressure off your team.
Finding your perfect (delivery) partner
Wherever you decide to expand, the most important consideration is that your shipping partner supports your business’s ability to grow.
Building a strong relationship with your shipping partner means access to the best solutions for your unique business, products and shipping needs. If in doubt, reach out – you can’t start a relationship without getting to know each other first.
Thousands of eCommerce businesses partner with Australia Post to unlock global expansion. Find out more here.
My love-hate relationship with going braless as a B-cup
I first started wearing a bra long before I actually needed to. It was around the age of 11 and all my friends had started wearing one. It was far more about feeling grown up than it was about needing actual support.
As I grew older, I invested money from my casual job in cheap push-up bras with underwire that would dig in and leave indentations on my skin. Cleavage was something I aspired to and I looked at my friends with big busts, full of envy.
Looking for more thought-provoking reads? Try our Life section.
I felt unfeminine and unsexy. As though being flat-chested wasn’t ‘womanly’. I measured myself by the attention men would hand out and I was scared of getting naked with someone, only for them to be disappointed.
By the time I reached my early twenties, I’d backflipped. The friends I knew with D-cups would talk about back pain, the frustration in not finding clothing that would fit and the unwanted attention of men leering at their chest. I counted my blessings – I never had to worry about clothing not fitting me and back pain from the weight of carrying big boobs was a foreign concept.
I resent the idea of women’s bodies being part of the trend cycle, but it felt as though small boobs suddenly became fashionable again. Freeing the nipple became a feminist movement, a way to rebel against the censorship and sexualisation of women’s bodies. Suddenly, the idea of being flat-chested felt ownable.
I’d already tossed out my padded push-up bras in favour of bralettes, but soon enough I decided to forgo bras altogether. I didn’t really need them, so why bother? I was only really wearing them to be appealing to men.
But inevitably, I backflipped again. I remember seeing Florence Pugh’s Valentino look a couple of years ago and feeling torn. Part of me almost beamed with pride at seeing her step out in that sheer, pink dress and part of me struggled to block out all the criticism that was levelled at her for daring to wear it.
Florence was hyper-sexualised for showing her breasts and posting pictures of the look online. But she was also targeted for how they looked. Strangers commented they were ‘disappointed’ and that she should be ‘embarrassed’ for being so flat-chested.
It galvanised a new insecurity. I’d already started to become hyperaware of the shape of my boobs and this felt like proof that I should be ashamed. That, despite whatever social progress had been made, people were still looking – and judging. Call it pedantic, but it was hard not to feel like somehow, I still hadn’t quite nailed the brief. Sure, I had a relatively flat chest, but they still should’ve been perky. They needed to hang (for lack of a better word) in the right way. Mine felt like two, nondescript bumps.
Shortly after, Florence addressed the criticism. “What’s been interesting to watch and witness is just how easy it is for men to totally destroy a woman’s body, publicly, proudly, for everyone to see,” she wrote. “Why are you so scared of breasts?”
Her rebuttal was strong, fierce and completely unapologetic – but it was hard for me to feel as defiant as she was. I became hyper-aware after that, wearing a bralette whenever I felt like the top I was wearing might be too sheer or too tight and reveal the true shape of my boobs. It was less about physical comfort and more about how I was being percieved.
Finding comfort in your body is not necessarily something you achieve and then you’re set for life. It’s a constant. You have to continuously resist the relentless pursuit of perfection. As a thin, white-passing person, it’s important to recognise the privilege I have. But at the same time, it’s hard not to feel the tug towards beauty standards. Small boobs might be fine one day – but the next they’re not.
And there’s still no quick fix. I can’t quite shake the notion that being braless needs to feel like I’m taking a stand, or making a statement. Sure, there are plenty of statements to be made about it. But sometimes it’s just about comfort. I wish that no matter how they looked, they weren’t a focal point; something people’s eyes would be drawn to.
When I’m at home, or having a wine at a friend’s place, I don’t usually wear a bra. But it’s the times when I feel like my body is on display, in public spaces, when I feel like I have to cover up. For such a small piece of fabric, it carries a lot of weight.
(@le_papier_darmenie)
